This sportswear brand from Canada could just be the label to take the crown from reigning rivals Lululemon.  Created by founder Linda Hipp, LIJA is a fusion of fashion and sport that will motivate active women to express their personal style confidently without having to compromise on functionality.  The SS14 collection is inspired by the latest catwalk trends combined with feminine silhouettes, luxe fabrics, intricate design details and beautiful colours.  LIJA started its roots in designing fashionable golfwear for women and have been 15 years in the business so they know what they are doing. They have managed to strike the perfect balance between function and fashion and I am not just talking a bit of sweat wicking fabric and a pocket for your locker key.

I have seen the collection in the flesh and its big people, by that I mean there are lots of pieces and lots of choice, possibly because it covers, studio, running and tennis – it’s stunning and very fashion forward. Pieces I am crushing on, and there a lot of statement items in this collection, are the Pursuit Eyelet run jacket and run pant – aint it pretty ladies and would you just look at the colour?!  This label wants women to celebrate their individuality and move with confidence knowing that when they are wearing LIJA they can look fashionable and perform too whatever their training method.

 Pursuit Eyelet Run Jacket £79.99, Ultimate Swirl Run Pant £69.99, Ultimate Headband £9.99 all in Marine. LIJA will be sold exclusively in the UK on www.houseoffraser.co.uk  selected pieces available from February.

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    • admin says: June 24, 2014

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