Fresh off the production line for 2014, is Every Second Counts a hot new womenswear range launched by ex Fashion Director and now pilates teacher Sally Dixon. The label is made up of vest tops, tees, sweatpants, shorts, leggings, crop tops, seamless tops and accessories all designed to take you from your work out to daily life in a second.
Three stories within the collection enable you to mix vibrant colours with sleek silhouettes designed to move naturally with your body making you look and feel good in and out of the gym.
I love the attention to detail that has been created by sewing little mantras into the hem like, ‘So many possibilities lay before me, where will the seconds take me?’ which is featured on all the seamless pieces, and the Black line vest tops and tees that have the mantra, ‘Little moments amount to a lot of happiness – make the seconds count’. All designed to be seen and read by whoever puts the garment on as motivation and inspiration.
Key pieces from the Every Second Counts range include slouchy grey marl sweat pants, I am all about the sweats, so it’s nice to finally see some stylish ones, super soft bamboo trousers and ultra flattering vest tops.
Every Second Counts is designed with both the first-time gym goer and fitness junkie in mind and made to take you from gym/running/yoga/spin class and to daily life in a second. Easy to wear pieces that work with your wardrobe not against it. I am predicting big things for this label in 2014 so head on over to the website www.everysecondcounts.co.uk when it launches on 20 January exclusively online.
Pic: Game Changer Crop (raspberry pink and deep papaya) £41, Game Changer Capri (black, raspberry pink and deep papaya).